'Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in public relations. Read it, be inspired- then go out and own your passion.' 'I can't think of a better mentor to help get you going at work and in life. PRAISE FOR LEAVE YOUR MARK AND ALIZA LICHT AKA PR GIRL: With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”).

Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee. Thousands of online conversations have led to many a coffee, mentoring strangers. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. A global fashion communications executive, she is the voice behind the wildly popular PR GIRL twitter feed that now boasts over half a million followers.

Leave your mark by aliza licht